YUDINO Helps Dandong Pickleball Cross-Market Promotion
Recently, the Dandong Municipal Federation of Trade Unions, the Municipal Direct Agency Industrial Committee, and the Municipal Party Committee joined hands with the local pickleball benchmark enterprise, YUDINO Sports Co., Ltd., to form a joint promotion group to carry out the first round of pickleball promotion actions in Tieling, Fushu,n and Benxi from September 3 to 5. This event is not only a key step for Dandong pickleball to “go global" but also highlights YUDINO's core values in promoting the popularization of pickleball and government-enterprise collaboration.
Government-enterprise collaboration, YUDINO builds a strong promotion of “hard support”:
“Departmental linkage and government-enterprise coordination" are the core of this promotion and efficient promotion. As the core strength of the enterprise, YUDINO is deeply involved in the whole process: cooperating with the overall planning and preparation of the Municipal Federation of Trade Unions, it provides pickleball professional equipment with a total value of 54,000 yuan, covering all types of equipment such as game balls, rackets, and venue signs. It is not only used for on-site teaching, but also through gifts to lay the foundation for the follow-up sports in the three cities. At the same time, YUDINO relies on its deep experience in the field of pickleball to provide technical support throughout the process, from equipment commissioning to teaching optimization, to ensure that the activities are both professional and experiential, and fully demonstrate the company's service capabilities.
Multi-scene teaching, YUDINO activates the “new enthusiasm” of sports:
The promotion team went into multiple scenes to carry out public welfare training, and the YUDINO team personally taught professional courses. In Tieling Normal College and Liaoning Vocational College, the chairman of YUDINO and the staff jointly taught classes, starting from the theory of pickleball, combined with action demonstrations, so that teachers and students can quickly master basic skills; Group confrontation session, on-site guidance by technical personnel, the atmosphere is warm, many teachers and students said that “they were attracted by pickleball at the first contact.”
In Fushun Workers' Cultural Palace, Benxi Intermediate People's Court, and other units, YUDINO simplifies teaching according to the characteristics of employees, and uses a “practical + interactive” mode to allow employees to experience the fun of sports with ease, effectively stimulating the enthusiasm of various units to carry out pickleball activities.
Promote strength, YUDINO expands cooperation “new space”:
This promotion is also a concentrated display of Dandong pickleball's competition-running strength and YUDINO's service capabilities. At the scene, YUDINO displayed a full range of pickleball equipment, from entry-level to competition-level, demonstrating a perfect product system. Through case sharing, it introduced service capabilities such as event guarantee and venue construction, and promised to provide equipment, referees, operations, and other comprehensive support for foreign competitions.
At the same time, the promotion group exchanged experiences around the integration paths of pickleball venue sharing and “pickleball+ cultural tourism/campus”, and YUDINO combined with its own practice to propose cooperation ideas to further expand the space for industrial cooperation and urban linkage.
YUDINO promotes the development of cultural and sports tourism:
The first round of promotion laid the foundation for Dandong pickleball to “go global”. In the next step, the relevant departments of Dandong will continue to work with YUDINO to promote it to provincial direct agencies and other cities. YUDINO will deepen government-enterprise cooperation, follow up on the intention to host the competition, improve the pickleball product and service system, explore the integration of sports, cultural tourism, and education, and inject kinetic energy into the high-quality development of Dandong cultural and sports tourism.
